As Jason Silva said when the mind and intelligence spills over the world, then we inspire the universe with intelligence. We are infusing intelligence into shoes, clothes, cars, homes and everywhere, so that we can track patterns, make smart choices and expect better outcomes, this is what we are doing with digital platform.
No one can deny the fact, that the world is shifting from analog to digital. With the evolution of modern technologies, every business out there in the market is trying to do every bit to be in the race. Brick-and-mortar’s business have either started taking an online platform or integrating their existing marketing strategies with digital marketing strategies, in a bid to capture a growing digital marketplace. Gone are the days, when there wasn’t much competition and large business houses were used to have a monopoly in the market. In course of time, the competition in the field has grown significantly and the companies following precise digital strategies have started conquering the daily up’s and down of the market.
Doing things in a digital way attracts the target audience whom you want to connect with your product or service, and distinguish between the growing business and the stagnant one. Even if you have a huge website traffic, they won’t do any good unless and until it is being converted into leads. In this digital era, digital marketing tools and techniques are providing business owners with the best chances to compete and survive, which will ultimately lead to growth.
Helps you reaching the right audience
Any business can reach a mass audience following the right digital practices. A well-optimized website along with proper marketing activities has the power to drive in more traffic. Following the right digital strategies, more customers with similar interest is attracted and this will lead to business expansion. The insights available online will be able to target like a sniper and fish out every client and target them with specialized ad campaigns is no rocket science, which can be termed as the era of magic marketing.
Enables Direct communication
Digital technologies serve as a pathway for businesses to communicate with customers, enabling business owners to build the community of loyal fans who are genuinely interested in product or services. Making direct communication with end consumers allows businesses to solve the problems in real time thereby enhancing relations with them. Maintaining the good relations with the consumers will help the business to do well in the long run.
Offers Realtime Customer Service
Connecting customers through online channels gives the business owners an opportunity to offer customer service in real time. It is the way to get connected with your customer directly and build a relation and gain more trust. By this way, business owners can directly understand their problems and can work on to resolve them as soon as they realize the issues.
Cost Effective Solution
Small and medium business organisations have a very little amount to spend on marketing due to small resources and capitalisation. Digital marketing gives them better and costs effective marketing channel that deliver great results. Seeing the cost involved and its outcome, most of the business owners have started allocating funds to the digital way of marketing tool from the traditional marketing. It gives them a larger presence in the market with lesser cost as compared to traditional marketing.
Offer Better ROI on Marketing Investment
The success of any business depends on the sales. Digital Marketing campaigns generate a steady flow of targeted traffic, which converted into leads and then result in a sale. The more the business gets such kind of traffic, the more you get the ROI.
Caters to mobile consumers as well
This is an internet era where most of the people use mobile gadgets, which serves as alternatives for personal computers and laptops. Almost every individual checks his social profile through mobile devices like smartphone, tablet, etc. Using the right digital techniques can influence their buying decision.
Build Brand Reputation
Digital marketing majorly leverage on social media signals, social proof, and testimonials which showcase the feedback from actual customers who have previously used your services or availed the product. This not only builds the reputation of the company, but also help businesses to earn the trust of the customers as well. Most of the people trust a brand if information comes from people they know.
Open the new ways to expand
It is a form of marketing that can take your business to the way ahead of what you have ever thought- not limited to physical presence. As a result, you can sell your product or service to the international market and explore the unexplored places for the products and service to be sold.
Ensures Business Survival
It helps to survive the waves of online businesses. Even if you have a great traffic on your website, but none gets converted into a sale, the business will cease to exist. Digital marketing helps the organisation to reach and specific audience whom you want to sell your product or who shares the same interest.
Today digital is a part of what you will do tomorrow. It will be everything, jump on bandwagon test and try to see what platforms work and you can easily find that it's no rocket science. Today's marketing is an extension of human common sense which is easy to get and easy to use, but to do so, you need experts and agencies and specialist because they are able to keep a tab on what's next and what's not so hot, so you spend more on what's new are coming and how it will affect the revenues of the organisation.
Avijit Arya, Chief Mogul, Internet Moguls and the host of #AskAviArya show