Celebrating the modern men, their interests and lifestyle, DEBONAIRE – “The Gentlemen’s Lifestyle Show” took place at the Courtyard, Elante Mall, Chandigarh from 16-17th of December 2017 and was proudly presented by FHM.
First of its kind in India, this premium event showcased the very best men’s lifestyle brands as well as new product launches. The show was curated by EVENTOS INFOCOM.
A HOG (Harley Owners Group – Chandigarh Chapter) ride was organised as a curtain raiser for the event on 14th December 2017. It was sponsored by DADA Motors – authorised dealer for Jaguar Land Rover Premium car segment, the Luxury Partner of the event. The riders were flagged off from Taj Chandigarh, and winding through the famous Geri Route of the Beautiful City and other parts of the Tricity (Chandigarh, Panchkula, and Mohali), the ride culminated at the Harley Davidson Motorcycle (the Riding Partner of the event) showroom at Elante Mall, Chandigarh.
The show was promoted on 94.3 MyFM – Radio Partner and dailies like The Tribune and Hindustan Times. Coupons by KFC – the Food Partner and FHM – the Title Sponsor were distributed by the RJ to contest winners on air to promote the event.
It offered a wide variety of products for the visiting connoisseurs to deck up their homes. Live music on guitar, saxophone, and keyboard kept the visitors enthralled on both days of the event.
The event showcased the wonder of all the things that men adore: apparels and accessories (for both men and women), health and fitness, adventure, travel, costume jewellery, music, cars, and bikes – all big toys for the big boys and more.
The exhibitors were individually selected and participation was by invitation. Some of the prominent exhibitors were: Jaguar Land Rover & Mini Cooper (Cars); Harley Davidson & Suzuki Hayabusa (Motor Bikes); Joias & Miss Attitude (Costume jewellery and ladies accessories); Minna’s Closet, Prabhnoor Collection, Roojhaan Designer Studio, Preeti Padam (boutiques); Organic Lifestyle, Teaxpress (Health & Nutrition ); Metro Sports – VIVA FITNESS, Elysia Energy Canada (Fitness & Gym equipment); 1469 Phulkari, Jamaica Gifts, Snoozer Mattress (Home Décor & furnishings); Monica Shawls (ladies stoles) Heritage Uniquely Yours (Juttis for both men and women) FCM (Global travel and adventure destinations).
The show was attended by men who have a strong passion for life, who are style-conscious, urbane and successful. Confident with their own opinion and open to challenges, ladies too attended the event in large numbers, the majority with their families or soul mates.
And this is what Deepak Chopra, Event Curator and Proprietor, Eventos Infocom had to say “I always desired to provide a platform for both men and women to shop together since the boundaries between the domains of a lady and a man have blurred. And I was able to achieve this objective through this event.”