Gone are those days when men’s skincare regime was restricted to a bar of musk instilled soap and a spicy aftershave. Given today’s hectic lifestyle, appropriate skin care is just as imperative for men as for women. In today’s time, men are likely to present themselves with crisp style and confidence, in both the world of business and leisure. This makes skincare an indivisible part of their lives now. Keeping this in mind, we interacted with the Founder & Managing Director of O3 Plus, Mr. Vineet Kapur.
What made you decide to start O3+ and how did you take your brand to the market?
Salon industry started getting organized in 2002 as multinational hair brands entered in India and used our platform for entering in salon market and this showed us as a vacuum and need in skin care in the segment. We started with the strategy of training and focus marketing of the services. This was the gap which we saw and we forward.
Tell us a bit about your background with men’s grooming and skincare. Do you feel that men are finally beginning to take their ‘grooming’ seriously? What do you think impelled this change?
O3 plus saw the need for men care 10 years back which made us launch DTAN SHAVE because shave was getting out of salons and people thought shave as a non-respectable service. O3 plus came with a motive to enhance shave as a skin care service. Skin care was something they were not open therefore, we launched DTAN shave service which made the clients happy.
Wedding season is coming. What’s in store for the brides?
With wedding season around the corner, O3+- the leading Indian professional skin care brand has revolutionised the traditional methods of Facial with its unique and novel intervention - The Fluid Facial, new skincare experience, designed the time in Asia. This wedding season, there is art innovation in the skin care system with Fluid Facial, as this is poised to transform the beauty and wellness sector and impact the way facials are being administered in India. The major requirement for every bride is a intake of essential proteins, and minerals and through this facial all the are applied on the derma using the spray, keeping any kind of contamination at bay. Fluid Facial is a high impact, instant-effect, super food for the skin. The impacts of the fluid facial are visible from the very first facial.
What is the USP of your brand? What makes the products stand apart from the ones already existing in the market?
O3+ is powered by science and backed by technology. The company not only the range of treatments and products but also gives training and education for the same. The purpose of the company is to offer the best quality of ingredients available in the International market. O3+ has acquired the highest share in the Indian Professional Skin Care Industry.
Five O3+ products that are a must-try.
O3+ MILK SCRUB
O3+ Purifying Sulfur Cooling Facial Mask
Vitamin C Booster Serum 30ml
O3+ SPF 40 Multi-Vitamin
O3+ Hydrating & Soothing Face Wash
And finally, if you had one piece of advice you could give to anyone, what would it be?
It’s the choice that plays the most important role in life. Our choice to be first skin care cosmetics brands now after 12 years turning cosmetic along with Pharma as skin solution. We took our choice to follow the line on our mission as skin solution. My advice will be work v closely on your choices and follow them in life. Cheers!