Above & Beyond to spread the colour of music at Holi Reloaded 2017

LawmanPg 3 ‘Holi Reloaded’ 2017 – India’s premiere electronic dance music Holi festival at JVPD on 13th March

 

Plus nine one, a venture of 3rd Rock Entertainment, in association with Submerge announced the 5th season of India’s premiere electronic dance music holi– “Holi Reloaded” 2017, presented by Lawman pg 3 and powered by Volkswagen & FHM India. Being organised at JVPD Ground Juhu on 13thMarch, 2017, the 5th edition of Holi Reloaded promises to be a grand star-studded affair like every year with Bollywood and television celebrities attending the party in full force.

 

A perfect concoction of colour, music and fashion, Holi Reloaded 2017 is going to be grander, more fashionable and fun-filled this year, with Tomorrowland fame “Above & Beyond” performing for the first time for Mumbaikars at Holi Reloaded 2017. The event will also witness supporting performances by Pearl, Beyond 120, Mash, Avneesh, Nosh & SJ, Helium Project, Bunty, Audio Addict. Nikhil Chinapa and NishaHarale will be hosting the show. This year ace Designer Archana Kochhar is also a part of Holi Reloaded 2017 making it more fashionable, showcasing the latest in fashion for holi and launching a new scarf collection inspired by Holi Reloaded.

 

A part of the proceeds from Holi Reloaded 2017 will be used to support the noble initiative of child education through Smita Thackeray’s Mukkti Foundation to deliver the message of “making world a better place through education”.

 

“This is the 5th season of Holi Reloaded and we are expecting more than 8,000 people this year. This is one of the most sought after Holi parties in Mumbai as it has the best of Electronic Dance Music with Above & Beyond performing along with other leading artists from India,”shared AarnavvShirsat, Founder & Director, 3rd Rock Entertainment.

 

“I think it's fitting that a group so attached to celebrating colour, from the ribbons on their Group Therapy album art, to the fantastic visuals that accompany their performances will be providing the soundtrack to India's most exuberant holiday. At its core, Above &Beyond's music is about being comfortable in your own skin, and open with who you are. And I think Holi is about being uninhibited, about sharing your own joy with your loved ones, and the world. 
Holi Reloaded is going to be a really special occasion. I see this as a huge cultural celebration – an East-West mashup that brings together the best of both worlds”, said Nikhil Chinapa.

 

A unique Electronic Dance Music Festival which started in 2013, Holi Reloaded exuberates the beauty of the festival of colour fusing it with dance music mania at an open venue in the presence of various international and national acts. World-renowned international English trance group “Above & Beyond” will be setting the mood for Holi Reloaded this year. Consisting of members Jono Grant, Tony Mcguinness and PaavoSilJamaki, Above & Beyond was formed in 2000. They are the owners of London based Electronic Dance Music labels Anjunabeats and Anjunadeep and also host a weekly radio show titled Group Therapy Radio. The trio has been consistently ranked Among DJ Magazine’s Top 100 DJ’s Poll, being ranked at #4 in 2008 & 2009, #5 in 2010 & 2011 and most recently at #47 in 2016.The popularity of EDM has surpassed all other forms of live music concert. This makes Holi Reloaded special with a unique blend of culture and the trending EDM craze.

 

“India has always been a special place for us, it’s the birthplace of Group Therapy Radio and the spiritual home of our Anjunabeats label. Visiting our friends and fans during Holi - a colourful celebration of togetherness - will be a truly special thing,” said the band in a statement.

 

Plus nine one, a venture of 3rd Rock Entertainment, where Holi Reloaded was originated also brought in a wave of other festivals like Partido Goa beach festival, Plus 91 Vibe, Playtronix amongst others. They have also got various foreign DJ’s to tour across the country in more than 40 clubs. The first Holi reloaded party saw a crowd of more than 3,500 people and in 2016 it crossed over 7,000. Some of the international artists who have performed in the past include the likes of Juno Reactor of Matrik Fame, Leon Bolier & Mark Sixma, Tomorrowland’s headliner – Mightyfools, amongst others. In 2017, Holi Reloaded will be ecstatic with Above & Beyond performing along with a line-up of the best artists from the Indian music fraternity.

 

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Siddharth M Joshi
I love words. They help me lie to my girlfriend and earn a living. My obsession with music often gets on the editor's nerves, but that never stops me from talking about it. And I make up for it with an age-old fixation on food. Love fermented brews.

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