Jean Claude Biguine (JCB) hosted a launch party at their newest branch at Kemps Corner. Elle magazine and Lecoanet Hemant organised a fashion show for guests in this wine and cheese affair. It was a well attended page 3 event with all the regulars including Neeta Lulla, Nishka Lulla, Divya Palat, Rashmi Uday, A.D. Singh Kadambari Lakhani, Aditya Hitkari and many more. The store is set to open officially from June 1, 2010.