We spoke to Elena Lodi, a tattoo artist working with Berluti as she showed her how exquisite and intricate leather tattooes can be, and are perhaps the highest mark of personalised luxury.
2. Many purists believe that the kind of tattooing on leather that Berluti does is taking customisation a bit far. Your thoughts?
I personally enjoy tattooing on our shoes, bags, belts and wallets, and our clients love what we do. There are many players in the bespoke process. Making something like a bag or a pair of shoes truly personal and individualistic means that we needed to look at avenues that were beyond the obvious. Thus, Olga Berluti started tattooing the Venetian leather works, be it shoes, bags or belts for Berluti in 2003.
3. What has been the most outlandish thing that a client has asked you to do?
There was this one gentleman who wanted the quarters of his shoe to have the Great Wall of China. That took great effort on our part, as we had to work on the inside as well, and had to disassemble the shoe to get started.
4. How long does it take you to complete a project on an average?
That differs from project to project. The one with the Great Wall of China took me about a week or so. Even for the seemingly easier ones, it takes me at least three hours per item.