Behind the Wheel with Rahil Ansari

Rahil Ansari, Brand Director, Audi India

1.  What are your expectations from the Indian Market, & the Government?

Audi has become one of the most popular brands despite being the last entrant into the market & continues to be one of the most preferred brands in India. Audi has had innumerable references in India’s pop culture.

After completing 5- 6 years, we had a sustainable car park. The focus shifted to build the brand sustainably. The luxury car segment not only in India but globally, is very cyclical. At the end of the day, we do not want to push volumes for position, but for profitable growth.


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