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Kazuo Ninomiya, Managing Director of Nikon India is bullish about the Indian market but that’s not the only thing he reveals in this interview.

 

 

Nikon India has lately completed 10 years of operations in the country. How has the journey been for the company?

 

Nikon forayed into India in the year 2007 and we have grown at a good pace over the years. Today we have a leading market share of over 50 per cent, clocking a revenue of `1,150 crore in FY17. While we have a strong revenue growth which we aim to further increase, in India we have undertaken a customer-centric approach.

 

Until last year, Nikon India had 130 Nikon Experience Zones across the country. This year, the company is planning to open more ‘Experience Zones’ and our focus is on expanding our base in smaller towns as well as D-SLR users are growing in these areas as well.

 

From being seen asthe brand for professionals to receiving around 55 per cent of our sales from professional, photo-enthusiasts and amateur photographers, Nikon has carved an exceptional journey in the photography genre in India.

 

Do you think smartphones can replace digital single-reflex (D-SLR) cameras? What would you identify as the biggest challenges facing the industry?

 

Undeniably, we live in the age of smartphones. However, contrary to what most people believe, Nikon sees the growth of smartphones as a further boost to the D-SLR market. Once a photographer develops appetite for photography they will encounter many situations where an advanced photographic device is required to take those images. Hence D-SLR is the device which is one stop solution for all the photography needs.

 

Nikon cameras are powered with Snapbridge application. With Snapbridge, the image gets automatically transferred to the user’s smartphone allowing them to easily share images whenever and wherever.

 

Any new product launches we can see in the near future?

 

Nikon recently made the successful launch of the Nikon D850 which comes with an impressive array of features that our consumers had been eagerly waiting for. It is the world’s first camera to provide 8K time lapse with 45.7-megapixel sensor and the built-in Interval Timer. We would request consumers to stay connected with us and any upcoming product details will be shared with them at appropriate time.

 

 

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