The Rise Of The Mobile Native Apps

It’s high time we say Hello to the mobile native apps. As per reports, it is being predicted that the number of global mobile users will surpass desktop internet users by 2014. This depicts the era of a paradigm shift from ‘being connected, via desktops’ to ‘being connected, via mobile’. The global rise in demand of smart phones and other mobile computing products like tablets indicate one thing – The Future is Mobile! Let’s take a look on how major portals are gearing up for this big change. Instagram, the popular photo sharing application which got acquired by Facebook.com, is enjoying a great rollercoaster ride. In just six months Instagram use has more than septupled, growing from around 900,000 people per day to around 7.3 million, according to ComScore. Instagram which does not function through a traditional website, can only be driven or accessed through mobile app available only on smart phones. The astonishing growth of this photo sharing application underscores the mass appeal of how mobile native applications are becoming a big hit over traditional websites. Another example is of Twitter.com. Twitter which was for several years a web rather than mobile focused company, is focusing on an eco-system that revolves largely over mobile native applications. Thought the service was built on the top of text messaging, the brand didn’t turn their attention towards their first mobile app until 2010, four year after Twitter started. Even Twitter, whose roots are in mobile phones, is being eclipsed by mobile-native Instagram. Comscore says that in the U.S., Twitter’s 6.9 million daily web and app users has been surpassed by that of Instagram. Tumblr, the micro blogging platform, saw a steeper smartphone audience growth in unique visitors which is up 51% in the past five months to 6.7 million. M-Commerce makes the new way In the US, Groupon – and its top competitor LivingSocial – are already attracting larger audiences on mobile devices than via the traditional desktops. Groupon’s July 2012 mobile web + app audience (age 18+ on iOS, Android and RIM platforms) was 17.8 million visitors, while its comparable desktop audience was 12.4 million. On the other hand LivingSocial had a total mobile audience of 8.8 million visitors vs. 7.3 million via desktop. (Source: ComScore.com) - Nishant Nayyar

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