Humming Beats: Clinton Cerejo
FHM: What are your views on Indie music?
Clinton Cerejo: Well, indie or independent music came into existence in the UK when artists in the ’60s and the ’70s started creating music that did not conform to the “formula” created by big record labels. Indie music doesn’t follow what’s trending at the moment, but sometimes is a precursor to what’s to come. The advantage indie artists have right now is that because of the Internet and social media, it has become easier for them to market themselves and find a wider audience base.
FHM: How does your usual day start?
Clinton Cerejo: My day usually begins at noon, sometimes it depends on when my previous day has ended, and there are times when there is no concept of day and night.
FHM: You were born into a family of professionals with interests in different industries. How did music make its way into your life?
Clinton Cerejo: Though I got into making music seriously much later in life, I feel I was always musically inclined. I used to be a part of a choir growing up and jammed with friends during my college days. It was only much later, after some goading from my close friends that I decided to take up music professionally. I started out as a singer but the process of creating music always intrigued me more than the performance itself. I taught myself harmonies, vocal arrangement, music production and I still think of myself as a student.
FHM: If not a musician what would have you been?
Clinton Cerejo: I probably would have become a food writer.
FHM: Is making advertisement jingles the sure shot way to make your way into the industry or does taking part in talent shows gets you there quicker?
Clinton Cerejo: I believe that one way or another, real talent always comes across. Doesn’t matter if you’re making jingles or competing against other contestants. A talent show on TV might give you visibility, but only genuine talent and hard work can sustain you in the industry.
FHM: Why has Indie music suddenly attracted a huge fan following in a country ruled by Bollywood hit numbers?
Clinton Cerejo: The current generation has grown up being exposed to a lot of music that hasn’t been traditionally available. This, in a way, has multiplied the choices available to us and musically the horizon has broadened. Back in the days, the avenues to get exposed to different music were limited to the cinema and the radio playing the same set of songs.
FHM: Are we in an era where crass compositions like Bhaag DK Bose are taking over the traditional style of making music?
Clinton Cerejo: Haha… I wouldn’t call the composition crass, although the lyrics can be considered cheeky. I guess there is a lighter side and some humour in making music too, so you compose something trivial. It has happened before and it will happen again. I won’t say such compositions are taking over. For every so-called “crass” song, there are probably more than 10 good songs that are liked and appreciated by all.
FHM: How is Coke Studio changing the perception of fusion music?
Clinton Cerejo: Coke Studio has been successful in bringing together different genres of music, both indigenous and international. It has become a platform where two or more musical styles come together, explore each other and create some beautiful music. The songs on Coke Studio @ MTV keep the younger generation in mind and this is the secret of its appeal
FHM: What are the inspirations behind your compositions for this season of Coke Studio?
Clinton Cerejo: As I mentioned, the sheer variety of music we have access to is immense. The freedom to take from this vast pool and create music, which hasn’t been made before, has inspired me to be a part of the series.
FHM: One gadget you cannot live without?
Clinton Cerejo: My phone.