October News & Events
Lights! Camera! BLINK!
After the successful launch of the Fashion Studios in New York and London, Amazon unveiled the largest standalone fashion imaging studio in India. Offering over 44,000 sq. ft. of state-of-the-art digital imaging space, the studio is the first of its kind in the country, and only third of its kind globally by Amazon. The studio is equipped to produce large volumes of high quality images every year to support Amazon Fashion’s rapidly growing business in India.
Reebok India and Kangana Ranaut launch #FitToFight 2017
Standing by its philosophy of ‘Fitness is life’, leading fitness brand Reebok has continually encouraged women to be mentally, physical and socially fit. Launched last year, the #FitToFight campaign with brand ambassador Kangana Ranaut inspired women to become better versions of themselves, not just physically but also mentally and socially. This year the fitness brand is back with #FitToFight 2017 – to fight two looming gender demons of eve-teasing and inequality in pay. Fitness is intrinsic to Reebok’s DNA and being the global pioneers of fitness, the brand’s aim is to encourage consumers to make fitness an important part of their lives and not just a daily habit.
The luxury Amitabh Bachchan Jukebox launched in India
Ricatech, a decade old luxury audio electronic brand from Netherlands launched its maiden range of electronic goods in India. These limited edition jukeboxes priced from fifteen lacs onwards will be available after pre booking whereas the patrons can buy other audio products at notable retailers and e-tailers. The jukeboxes are handcrafted and no plastic has been used. There are wooden boards inside the jukebox where the accolades received by Amitabh Bachchan have been carved. This luxury jukebox is one of its kinds with several special features. Each jukebox developed by Ricatech has its own unique number. As a gift for Padma Shri, Padma Bhushan and Padma Vibhushan Mr. Bachchan’s 74th birthday, the one with production number W74 from the limited edition Amitabh Bachchan themed jukebox was presented and gifted to Mr.Bachchan on his birthday, 11th of October 2016 at his residence in Mumbai, India.
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