Why Not Pink?

Why Not Pink?

In today’s world, fashion is not only a term; it is a representation of you, your personality. How you carry yourself clearly speaks volume about what you feel, what you think and believe. Hence the men are still clichéd about not wearing pastel colours like pink and peach. The answer to why men run away from pink and pastels is in psychology, hence we approached the right experts to understand the psyche better. “There is a huge perception that egos of men get affected while wearing warmer or pastel colours. The fact is that most of the times the egos are a result of the socialization. It has to do more with their gender identity, and association with colours than feeling personally offended or attracted to certain colours” says Dr Aditi Kumar, counsellor and psychologist, on what affects the men’s ego on accepting pinks and pastels.

This norm instilled in us since birth that pinks are for girls and blues are for boys has stayed in our minds and hearts. Dr Manavi Khurana, Counselling Psychologist, Karma Centre for Counselling and Well Being affirms saying “Pink is considered for women, women are considered weak and fragile and hence men do not like to be associated to pinks. Also, I would like to point out, due to these connotations attached to this colour (soft, fragile, weak) many times even women like to distance themselves from pink.” The reason why women today are also seen wearing blacks, blues and greys more and more. Today there are more unisex fashion trends which acclaim gender neutrality. On one hand, there are men wearing the most masculine outfit i.e. a formal suit in the pastel colours and on the other hand we have a few men who have always taken a back foot on accepting pink as a colour in their wardrobe. So here we have a few surveyed and researched reasons on why men should start wearing pink. The colour pink not only makes you look smarter and more approachable, but it’s also a girl’s attraction. Colour therapies work. What you wear, definitely reflects in your behaviour. So the colour pink will make you feel refreshed and rejuvenated at all times. It will keep you practically cooler than a black. Interesting facts were brought out by Dr Manavi while discussing the issue. She says “There was a time when pink was considered a masculine colour and there were also theories that suggested that since men were inherently attracted to pink/pastels and that women were drawn to blue.” But then what made the change?

On explaining this shift in the choice of colours and their association, Dr Aditi says “We need to understand that these stereotypes were built with years of associations of identifying one colour with one gender. The advertisements the selling points have been also designed in such a way, where the image of a cool colour, fits better with the image of an outgoing, socializing man.” The scenarios have changed after the ’00s. There has been a rise in the use of pastels for men, from shoes to shirts to formal suits. Pastels have been all there. “The birth of the ‘metrosexual male’ in the early ‘00s made it fashionable for men to not only take the softer colours and prints but also be open to other practices that were considered solely for women such as facials and manicures,” says Dr Manavi observing the latest trends. Rather than being under the societal associations to colours, each man should wear what they want to wear, what attracts them and not what the society has already decided for them. A man who wears pink shows guts, and isn’t that what a man would like to be associated with? GUTS!

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